Disney's Virtual Magic Kingdom, also known simply as VMK, is a free massively multiplayer online game run by Walt Disney Parks and Resorts Online. It is a virtual representation of the Disneyland and Magic Kingdom theme parks, and it contains areas and games which are based on real park attractions and scenery. It was launched as part of the Happiest Celebration on Earth promotional campaign to commemorated fifty years of Disney theme parks.
A VMK player can chat with other players; customize the appearance of his character; explore the areas in each virtual "land"; visit other players' guest rooms and decorate his own; purchase and collect virtual pins, shirts, posters, and furniture and trade them with other players; make and play quests; play minigames and search for "Hidden Mickeys". Items in the game have no "real-world" significance, and are purchased with in-game "credits" which have no connection to real money. The game's rules and staff make an effort to keep the game safe for children by preventing players from learning each other's real-life identities.
The game is in operation daily between 10:00am and 1:00am EST (7:00am-10:00pm PST, 3:00pm-6:00am UTC).
